Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
Manufacturer: Harvard Business School Press
ListPrice: $29.95
Offer: $20.75
Similar Products (5+)
|
Marketing Metrics: 50+ Metrics Every Executive Should Master
Author: Paul W. Farris
Manufacturer: Wharton School Publishing
ListPrice: $39.99
Offer: $26.39
Similar Products (5+)
|
BrandSimple: How the Best Brands Keep it Simple and Succeed
Author: Allen P. Adamson
Manufacturer: Palgrave Macmillan
ListPrice: $14.95
Offer: $10.17
Similar Products (5+)
|
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
ListPrice: $45.00
Offer: $29.70
Similar Products (5+)
|
The Brand Gap: Expanded Edition
Author: Marty Neumeier
Manufacturer: Peachpit Press
ListPrice: $21.99
Offer: $14.95
Similar Products (5+)
|
Zag: The Number One Strategy of High-Performance Brands
Author: Marty Neumeier
Manufacturer: Peachpit Press
ListPrice: $24.95
Offer: $16.47
Similar Products (5+)
|
The 22 Immutable Laws of Branding
Author: Al Ries
Manufacturer: Collins Business
ListPrice: $18.95
Offer: $12.89
Similar Products (5+)
|
Kellogg on Strategy : Concepts, Tools, and Frameworks for Practitioners
Author: David Dranove
Manufacturer: Wiley
ListPrice: $29.95
Offer: $19.77
Similar Products (5+)
|
BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom
Manufacturer: Free Press
ListPrice: $27.00
Offer: $19.17
Similar Products (5+)
|
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Author: David A. Aaker
Manufacturer: Free Press
ListPrice: $28.00
Offer: $19.88
Similar Products (5+)
|
Emotional Branding: The New Paradigm for Connecting Brands to People
Author: Marc Gobe
Manufacturer: Allworth Press
ListPrice: $24.95
Offer: $16.47
Similar Products (5+)
|
The Lost Painting: The Quest for a Caravaggio Masterpiece
Author: Jonathan Harr
Manufacturer: Random House
ListPrice: $24.95
Similar Products (5+)
|
The Undercover Economist: Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car!
Author: Tim Harford
Manufacturer: Oxford University Press, USA
ListPrice: $35.00
Offer: $23.10
Similar Products (5+)
|
How Brands Become Icons: The Principles of Cultural Branding
Author: D. B. Holt
Manufacturer: Harvard Business School Press
ListPrice: $32.95
Offer: $21.75
Similar Products (5+)
|
Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
Author: Erich Joachimsthaler
Manufacturer: Harvard Business School Press
ListPrice: $22.00
Offer: $14.96
Similar Products (5+)
|
Return on Customer: Creating Maximum Value From Your Scarcest Resource
Author: Don Peppers
Manufacturer: Doubleday Business
ListPrice: $24.95
Offer: $19.96
Similar Products (5+)
|
Kellogg on Integrated Marketing
Manufacturer: Wiley
ListPrice: $35.00
Offer: $23.77
Similar Products (5+)
|
Built for Growth: Expanding Your Business Around the Corner or Across the Globe
Author: Arthur Rubinfeld
Manufacturer: Wharton School Publishing
ListPrice: $32.99
Offer: $24.08
Similar Products (5+)
|
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Author: Jean-Noel Kapferer
Manufacturer: Kogan Page
ListPrice: $59.95
Offer: $40.80
Similar Products (5+)
|
MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth
Author: Rita Gunther McGrath
Manufacturer: Harvard Business School Press
ListPrice: $29.95
Offer: $19.77
Similar Products (5+)
|
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
ListPrice: $39.95
Similar Products (5+)
|
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Author: Marty Neumeier
Manufacturer: New Riders Press
ListPrice: $14.95
Similar Products (5+)
|
Married to the Brand: Why Consumers Bond with Some Brands for Life
Author: William J. McEwen
Manufacturer: Gallup Press
ListPrice: $24.95
Offer: $18.21
Similar Products (5+)
|
Brands and Branding (The Economist Series)
Author: Rita Clifton
Manufacturer: Bloomberg Press
ListPrice: $32.95
Offer: $21.75
Similar Products (5+)
|
Kellogg on Marketing
Author: Dawn Iacobucci
Manufacturer: Wiley
ListPrice: $37.00
Offer: $24.42
Similar Products (5+)
|
Louis Vuitton Japan: The Building Of Luxury
Author: Kyojiro Hata
Manufacturer: Assouline
ListPrice: $24.95
Similar Products (5+)
|
A Clear Eye for Branding
Author: Tom Asacker
Manufacturer: Paramount Market Publishing, Inc.
ListPrice: $17.95
Offer: $17.59
Similar Products (5+)
|
According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
Author: Philip Kotler
Manufacturer: AMACOM
ListPrice: $17.95
Offer: $12.21
Similar Products (5+)
|
Don`t Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power
Author: Glen Urban
Manufacturer: Wharton School Publishing
ListPrice: $32.99
Offer: $25.07
Similar Products (5+)
|
Outperform with Expectations-Based Management : A State-of-the-Art Approach to Creating and Enhancing Shareholder Value
Author: Tom Copeland
Manufacturer: Wiley
ListPrice: $29.95
Offer: $29.95
Similar Products (5+)
|
BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom
ListPrice: $26.00
Similar Products (5+)
|
